Here are the main questions that will help you to develop your buyers’ personas: We recommend starting with one to three personas. Depending on your business, you could have as few as one or two personas or as many as 10. The most accurate buyer personas are based on market research as well as on insights you gather from your actual customers (through surveys, interview questions asked on, etc.). In other words, you will be able to improve the way you reach your target audience in a fashion, and with an offer, that they’ll love. Understanding of who these people are, what they do, and how they think will allow you to give them exactly what they want and exactly how and when they want it. Although it might seem like an academic exercise, you actually do need to create profiles of your prospects-people who are interested in your products or services. Buyers’ personas are fictional, generalized representations of your ideal customers. Let’s first define what buyers’ personas are. To do that, we need to analyze the main components of any business: your customers, your competition (strength and weaknesses), and of course, your business (strength and weaknesses). Research and AnalysisĮvery plan needs to answer three main questions: Where we are today? Where we want to be tomorrow? and How we are going to get there? For a complete list of all factors that might affect your business, refer to the marketing strategy entry on Wikipedia. *This plan does not address political, economic, and technological macroeconomic factors. If you are starting a new business or need to improve your marketing ROI this template will be your roadmap to choosing the best marketing strategies for your business. The goal of this marketing plan template is to give you an opportunity to create an actionable one-year plan by analyzing the most important factors that affect your business today.* This template was developed with Business to Consumer (B2C) businesses in mind but could be used for Business to Business (B2B) as well. Spreadsheets to document digital marketing efforts.Formulate Your Marketing Strategy and Create SMART Marketing Goals.SWOT (Strengths, Weaknesses, Opportunities, and Threats).Accurate citations: NAP (name, address, phone number).
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